Tourism Overview
The cosmopolitan City of Batumi of Georgia, located on the easternmost coast of Europe, is successfully establishing itself as Europe’s leading emerging tourism and business destination.
The cosmopolitan City of Batumi of Georgia, located on the easternmost coast of Europe, is successfully establishing itself as Europe’s leading emerging tourism and business destination.
VISIT BATUMI as the four-season destination offers an unforgettable tourism experience with its unique culture, traditions, untouched green nature, the beautiful coastline of the Black Sea along snow-capped mountains, its popular cuisine, and wine.
Tourism has grown rapidly in Ajara in recent years, and as a cross-sectional industry is one of the region’s economic growth drivers. In 2022, Ajara welcomed about 4 million international and domestic visitors, with an ambitious target of exceeding 6 million visitors by 2025. Batumi City is quickly expanding. Tourist demand for accommodation fueled a Batumi construction boom and contemporary infrastructure development. International brands successfully operate in the Ajara region, such as Sheraton Hotel, Radisson Blu, Marriott, Wyndham, Le Meridien, and several others, with many more to follow in the near future. Batumi illustrates its ability to host globally significant business/corporate, sports, tourist, cultural, or entertainment events.
Georgia’s economic performance, increased exports, and currency appreciation indicate good policies and economic development, that promote sustainable growth. The governmental and private sector’s commitment to sustainable growth and investment in the infrastructure further enhances the region’s best representation as a tourism and business travel destination. VISIT BATUMI, a destination with ancient culture, stunning scenery, exceptional hospitality, and services as well as modern infrastructure, safety, and easily accessible geolocation, performs wonderfully as an outstanding MICE events destination.
VISIT BATUMI, a tourism and business destination is gaining international recognition. At the World Travel Awards, Batumi was named the "World's Leading Emerging Tourism Destination 2022" and the "Europe's Leading All-Season Destination 2023."