For countless generations, Ajara has been home to vibrant public festivals that offer the perfect opportunity to immerse yourself in the region's rich culture and heritage. Each year, these celebrations take place in various municipalities, allowing visitors to engage with the local communities and gain a deeper understanding of their customs and way of living.

As you attend these public festivities, you'll have the chance to try traditional and local culinary delights, such as Khachapuri, Kaimaghi, Borano, Malakhto, Achma, and more. Additionally, you'll be introduced to Ajarian wines, including Tsolikauri, Chkhaveri, Ojaleshi, and Aladasturi.

Beyond feasting on delicious food and wine, these festivals showcase local handicrafts for you to learn about and purchase. Folk performances, featuring regional Georgian and Ajarian songs and dances, provide captivating entertainment throughout the celebrations.

Sporting events like wrestling matches and horse races are also popular during these festivities, drawing enthusiastic crowds of all ages who cheer on their favorite competitors. These thrilling spectacles offer a glimpse into the region's storied past and traditions.

Most public festivals in Ajara take place during the spring and autumn months, with each season highlighting the region's distinct beauty. Some of the notable public festivals include Shuamtoba,  Jvarimindoroba, Machakhloba, Chakvistavoba, Shuakhevloba, Kedeloba, Kolkhoba, Kapani, Autumn in Keda, and the Kedi Wine Festival.