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The fashion and design industry, ever-evolving and distinctive, allows for self-expression, growth, and transformation while showcasing cultural and historical elements. Georgian designers are no exception, continually astonishing the world with their creations. Their designs grace the likes of famous stars on glossy magazine covers, red carpets, and even the White House during official visits. It's safe to say that Georgia has firmly established its presence on the global fashion map.
Fashion trends shift with time, often reflecting societal changes. As individuals evolve and shape their identities, their perspectives on fashion and shopping habits transform as well. The realms of shopping and fashion are inextricably linked; if you take pride in your appearance and constantly seek fresh shopping opportunities, new designers, and a unique personal style, you'll thrive during your travels to Ajara.
The region's local designers are known for their diverse, tasteful, and original work. One such example is the internationally acclaimed Georgian designer Demna Gvasalia. However, Batumi, in particular, boasts a wealth of internationally renowned designers, ensuring that visitors to Ajara can indulge in a truly exceptional fashion experience.
Batumi-based designer Tako Mekvabidze has gained international acclaim, with her designs sought after by Hollywood and numerous global celebrities. Continuously creating new collections, she acknowledges that her profession demands immense hard work and energy. Mekvabidze believes that boundless love for one's work is the key to success, which is evident in her thriving career. Her creations are donned by famous individuals both in Georgia and abroad, including renowned international stars like Katy Perry, Sofia Richie, Dixie Damelio, and members of the Kardashian-Jenner family.
"For me, Batumi isn't just where I reside; it's a sanctuary for my thoughts, muses, and emotions. This city is the reason my creativity is fascinating, elegant, and varied, as Batumi inspires me while I work. I could go on and on about this city, its people, the sea, and the tangerine and lemon gardens. I feel fortunate to have been born and live in this city, a place that can offer immense love. The sunsets in Batumi are golden," the designer shares in one of their publications.
Designer Goga Nikabadze hails from Batumi, growing up in an artistic environment. His mother worked at a theater in Batumi, so he often spent time there. Goga himself took to the stage, as he studied in a theater studio, and he began designing clothes and painting from a young age. "My grandmother was a designer who owned a wedding dress salon, where she crafted her own designs and took orders. I was captivated by the beautiful details in her studio. I attended a theater studio where musical plays and musicals were staged, and I drew and designed the costumes myself. As I grew older, I shifted from singing to fashion. If you watch my shows and read the articles about me, you'll notice that my creations are inspired by my homeland," the designer reveals in an interview.
Keti Chkhikvadze is among the first Georgian designers to gain significant popularity in Paris and other fashion capitals. She played a pioneering role in exporting Georgian fashion to the global stage. Today, her collections are known worldwide, as she actively participates in fashion weeks held in major cities, and her exquisite creations adorn showrooms everywhere.
Keti Chkhikvadze's creations, including everyday and evening wear, are characterized by their classic style, blending freedom and elegance. The designer pays close attention to detail, resulting in unique designs that showcase her vision and taste. Many famous individuals wear Keti's dresses, with Monica Bellucci featuring on the cover of Harper's Bazaar Kazakhstan edition in 2020 wearing one of her creations.
For those seeking clothing inspired by local traditional attire, Batumi designer Esma Mamuladze is a must-visit. A highly successful designer in the area, Mamuladze's work caters to all age groups. His collections encompass everyday wear for all seasons, as well as traditional and theater clothing.
Lastly, Demna Gvasalia, the creative director of the renowned French fashion house Balenciaga, has become synonymous with the fashion revolution. Born in Sukhumi, Georgia, Demna studied at Tbilisi State University and the Antwerp Royal Academy of Fine Arts. He has worked for major fashion houses such as Maison Martin Margiela and Louis Vuitton. Today, he serves as the creative director of Balenciaga and is the founder of VETEMENTS.
Described as "a rare designer who can break the rules in the fashion industry," by the esteemed American fashion magazine Vogue, Demna Gvasalia continues to make waves.
Of course, this list is far from exhaustive and merely highlights a few notable names. To truly acquaint yourself with Batumi designers, it is recommended that you visit their boutiques and showrooms. Many of these can be found along the streets of old Batumi and throughout the city.